Working on the terms in an IO (like an agreement plus invoice) with an advertising agency.
Fashion Lane is an awesome aggregation website where savvy shoppers visit regularly to keep tabs of fresh sales. My good friend Ed Chan’s done an amazing job designing, building, launching and iterating it pretty much single-handedly for the last 4 years.
The site’s sole focus has been on its users by providing highly relevant and timely sales content. With that focus, its popularity and user base has been growing wildly, measuring up to and surpassing many older domestic and international fashion websites.
It’s also been a closed platform to advertisers, until now.
The Fashion Lane team's been growing in the last 12 months. And more recently, Ed wanted to beef up the product management and project management side of the business. He approached me, we talked, and as an avid user of the site already, I felt compelled to join the Fashion Lane story.
In the few weeks since coming onboard, we now have a media kit doing the rounds, deals are being executed and we have more advertisers in the pipeline to meet. Special shout out to the wonderful team at Rakuten Marketing who have helped us get up and running as well.